No matter how beautiful your website is, no one cares until they know how much you care and how you make a difference in people's lives.
It’s no mystery, we all want to know the service we hire is qualified, and we do that by checking credentials so we can rest assured the job will be done right. But more so today than any other time in history people want to know more about who is behind the business, and we want to feel the business we hire truly cares.
Say it like you feel it, and it will be felt.
Being visible is more than showing up everywhere the goal is to let others in, make your business an extension of you. Business is not just about what you do or even how you do it, it’s why you do it. When you share your story, you open the door for an authentic conversation to begin. And after all, we all share and contribute to each other’s journey.
The trick is in knowing how and when. Here are just a few ideas.
Encourage personal expression
Creative and expressive portraits of the company’s owners, the staff, the team express the individual personalities and they also say a lot about their relationship with the company, and that’s a good thing. Happiness is contagious.
Write bio’s as a narrative with a personal twist. Share the multidimensional makeup of each person, their favorite past time, hobbies, something extraordinary they did or accomplished.
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